Your marketing strategies can either make or mar your chances to spread brand awareness and generate revenue. Marketing can be of different types, depending on its targets, scopes, and medium.
V3OS, a leading BPO company in Kolkata, discusses Inbound and Outbound Marketing. The focus will be on highlighting the key differences between the two.
Let us dive deep into the subject matter without beating around the bush.
INBOUND MARKETING
Inbound marketing is a marketing methodology aimed at attracting customers/clients towards your brand or business. The creation of informative, and interesting content; personalizing the brand offerings; and improving user experiences all help to draw in customers.
It focuses on expanding a business by establishing and maintaining a positive lasting rapport with clients/customers and prospects. Here, nobody goes out and search for customers to target. It is all about attracting leads organically.
Top trends include
- Creating compelling and eye-catchy social media posts
- Conducting interviews and surveys for existing customers
- Guest Posting
- Publishing informative articles with catchy visuals
- Backlinking
- Using smart SEO tactics
OUTBOUND MARKETING
Also known as Interruption Marketing, Outbound Marketing is all about initiating contacts with potential customers. It is to follow up with the leads and build business relationships.
The methodology involves pushing the brand and its offerings towards the target audiences via in-person contacts and general media advertising. You will find International BPO Company in Kolkata and other cities offering such services globally.
The methods include
- Cold-emailing/spamming
- Billboard
- Event sponsorships
- Direct mail
- Landing Pages
- Telemarketing
- Tradeshow presentations
- Targeted advertising via TV, radio, print, and online
INBOUND V/S OUTBOUND MARKETING
Who Reaches Out to Who?
Inbound marketing is about attracting, inviting, driving in the targets it wants to deal with commercially. It actively works on optimizing its marketing content and tools to attract others but stays passive as it waits for the leads to visit.
Outbound marketing is an active form of marketing where marketers proactively try to reach the targets and start a deal. It never waits for the targets to arrive.
What Type of Communication to Expect?
In Inbound, the communication takes place passively via personalizing the content type and structure to address the target’s requirements. Different content undergoes customization to reach out to the segmented audience accordingly.
In Outbound, the communication pattern is direct on a one-to-one basis. Take, for example, outsourced telemarketing. The telemarketing agents dial numbers (sometimes randomly perhaps, like cold calling) and proactively market the brand offerings they represent.
What About The ROI & Result of These Two?
In Inbound marketing, it is very challenging to measure the Return on Investment. It is a long-term team effort that progresses and fetches slowly. Even high-quality content fails to attain the defined marketing objectives.
In the Outbound form of marketing, the International Call Center in Kolkata
agents can control the conversation and influence the purchasing behavior of the prospects. A well-chalked out sales development methodology makes ROI easily calculatable.
Wrapping Up
In inbound marketing, you get what you get (what and when prospects decide). Outbound marketing gets what you want (you influence the targets to convert).
If you get the meaning, you have got the idea then!